A goal of the Andy Bourland Internet Oldtimers Mentorship Program is to create an industry-focused research document/case study. The research topic will be selected by the mentor and protégé. The document will have a press release, be published in the OT newsletter, and will be distributed to the top 450 interactive marketing leaders in the country. The research document will also be shared with the entire online advertising community through publishing websites, industry shows, networking through the OT Foundation, and blogs.
A White paper by Katie Hascom
Mentored by: Mark Westlake
Sponsored by: eMetrics Marketing Optimization Summit