Thursday, April 17th, 2008 3:30-4:30
Rooms 132/133 - Emerging Platforms, Moscone North
Content publishers and advertisers know they need to consider how consumer demand influences site content as well as the mix, approach and the plan of any media placements. However, it can often seem a mystery as to how exactly to define, monitor, and rate consumer intent; and then know how to factor that data into your strategies. Join industry pioneer David Smith, CEO of Mediasmith—and some of The Internet Oldtimers Foundation’s elite members—in an engaging, interactive setting to discuss how consumer intent should influence the strategy, execution and optimization strategies of both content publishers and advertisers alike.