By: Richy Glassberg, Leslie Laredo, Lynn Bolger, Adrienne Skinner, and Larry Smith

On occasion, one gets to participate in a seminal event; something that starts small, gets big, and spawns many consequential outcomes. Such was the situation when a crowd of 500 came together to celebrate the First Annual ING Bowling for Breastcancer.org event on February 11, 2010.

Kevin Lee,
CEO, Didit

Peter Shankman,
CEO, HARO

Originally published on www.kevinlee.net on October 2, 2009

OT Member Tim McHale,
Editor, Madison Avenue Journal, interviews Keith Reinhard, Co-Founder of Omnicom, Chairman of DDB Worldwide

This is a repost of an excellent article orginially published on Madison Avenue Journal on January 5, 2009.

Tom Cunniff
VP Director of Interactive Communications and Associate Creative Director, Combe Incorporated

Originally published on Tom's Blog, Consumer Packaged Goods, Outside the Box. on August 17th, 2009

Jeff Bullas recently wrote a smart post: "28 Reasons Why The CEO is Afraid Of Social Media".

I might have titled it "A Few Questionable Reasons Why The CEO is Afraid of Social Media, and A Bunch Of Really Reasonable Ones."

Shawn Collins,
Co-Founder, Affiliate Summit

Originally published in Website Magazine on September 23, 2009

The numbers behind the numbers in the performance marketing space.

Many small details combine to make for a successful affiliate program. And they can all be summed up in one tenet for affiliate managers: Ask your affiliates what they want and give it to them.