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Jeff Einstein, Partner, Brothers Einstein


In keeping with the recent OT News-inspired spirit of social responsibility, I'd like to introduce you to the Good Works Better Alliance (GWBA), a new fundraising initiative designed to put the huge interest in social networks to work on behalf of nonprofits and NFPs.

Kevin Lee, Executive Chairman, Did-it.com


We could really use an upgrade to our gobbledygook-spewing listserve software, and as a nonprofit we face similar funding issues to the majority of nonprofit organizations. Yes, the Internet Oldtimers Foundation is a nonprofit organization.

Jack Myers, Jack Myers Media Services, LLC, Chairman

As traditional and emerging companies realize their dependence on advertising will not enable them to meet their revenue requirements, they will seek out innovative non-traditional strategies. Foremost among these strategies will be association with cause-related initiatives.

Sean X Cummings Partner, SXC Marketing


After working in advertising as a creative for 10 years in advertising I went client side to American Express, and then onto Ask.com where I ran marketing. I recently started my own marketing and advertising consultancy, SXC Marketing, or as Joey Dumont likes to call it "Sexy Marketing."