Architecting a healthy brand requires creativity and a longer-term horizon for measuring success. However, as online advertising becomes increasingly complex to execute and manage, monitoring the pulse of the brand and aligning search marketing goals is more important than ever.

In this informative session at Search Engine Strategies, Thursday, March 20, 2008 we will discuss how an increase in your organic and paid placements affect the overall health of traditional brand metrics.

Here’s an opportunity for affiliates, merchants, and affiliate networks looking to get their brand in front of a bunch of the biggest influencers and thought leaders on the Internet.

The Internet Oldtimers, a members only business and social networking community have three social functions scheduled over the next six months, and each one is accepting sponsors.

While at ad:tech New York 2007 I had the opportunity to go to a fabulous party which was hosted at the Soho House by the Internet Oldtimers. The Monday night party was fantastic and the hummus as well as the conversation flew freely. I recognized a few faces, although I have been in the industry for over 10 years however I felt dwarfed in comparison to many of those who surrounded me. My question to a friend’s confident smile was purposeful in its composition, “who are these people?” I whispered, “Who are the Internet Oldtimers?”

There’s an old adage, and that’s the saying not the industry advertising magazine Ad Age, that some things are better late than never…and that’s the case with this post.