Media Contact:
David Libby
Two Pins Public Relations
Tel. 510.868.4903
Email: dlibby@twopinspr.com


Leading Members-Only Community of Digital Media and Marketing Influencers Opens Up to Discuss “The Dynamics of Intent: Consumer Demand in the Digital Age”

SAN FRANCISCO, CA – April 11, 2008 – The Internet Oldtimers, a members-only community consisting of long-time leading decision makers and influencers in the digital media and marketing industry, today announced that select members will open up and speak at the ad:tech San Francisco 2008 Conference, a leading industry interactive marketing event, Thursday, April 17, 3:30pm on “The Dynamics of Intent: Consumer Demand in the Digital Age.”

We have just received word that we were one of 10 organizations selected by Edelman PR and ad:tech to participate in a 1-hour briefing with selected journalists on the first day of the ad:tech, Tuesday, April 15th. San Francisco will be the big launch of the new Internet Oldtimers Foundation. We are announcing several projects and we want to thank our Sponsors for helping us achieve these goals. Please see our press briefing below and look for us in San Francisco!

Michael Berkowitz, an OldTimer since 2002, was recently named director of corporate communications for AlleyCorp (http://www.alleycorp.com/), the network of five affiliated Internet companies founded by former DoubleClick CEO, Kevin P. Ryan. Berkowitz primarily oversees the marketing communications efforts of Silicon Alley Insider (http://www.alleyinsider.com/), the online business news and analysis site helmed by Henry Blodget (now an OldTimer himself), and ShopWiki (http://www.shopwiki.com/), the global shopping search engine, but his services are called upon by all the companies in the network.

Thursday, April 17th, 2008 3:30-4:30
Rooms 132/133 - Emerging Platforms, Moscone North

Content publishers and advertisers know they need to consider how consumer demand influences site content as well as the mix, approach and the plan of any media placements. However, it can often seem a mystery as to how exactly to define, monitor, and rate consumer intent; and then know how to factor that data into your strategies. Join industry pioneer David Smith, CEO of Mediasmith—and some of The Internet Oldtimers Foundation’s elite members—in an engaging, interactive setting to discuss how consumer intent should influence the strategy, execution and optimization strategies of both content publishers and advertisers alike.

Richard Bukowski has recently joined the Sales team at AWS' Sponsor Select Network. Sponsor Select is a revolutionary ad model that empowers the user with choice and control of their advertising to sponsor their online media content experience.