David Teitler, CEO, BlackBox Media

Originally published on iMedia Connection on January 4. 2010.

People who live in the tropics like to say, "If you don't like the weather, wait 10 minutes." This is not dissimilar to the media business, where the "paradigms" have been shifting at such a fevered pitch that even the rational professionals might be tempted to bolt for the exits.

Jim Sterne, Founder, eMetrics Marketing Optimization Summit & Web Anaytics Association author, "Social Media Metrics: How to Measure and Optimize Your Marketing Investment"

Ahhhhh - Social Media.
Addictive. Fun. Downright social!
But how valuable is it?
How do you tell?

When I started consulting for a living, I spent a lot of time teaching marketing people about the online world. These days, I seem to spend a lot of time teaching online people about marketing.

Skip Graham,
Director, Internet Oldtimers Foundation

DM2 Events agrees to 2010 Sponsorship of the OT
DM2 Events, the guys behind the digiday and DPAC events, have signed on to sponsor the Internet Oldtimers again in 2010.  In addition to the sponsorship the Oldtimers will be working with fellow Oldtimer and digiday founder Nick Friese to find new ways that we can work together in coming year.  Thanks Nick!

Sung to the tune of Willie Nelson's "On The Road Again."

Bonnie Halper,
recruiter, sendresume.com and serial entrepreneur

Some day I'm going to write the story of my life, entitled, ‘And Then the Phone Rang.' I can't tell you how many times my life has done an about face while I was sitting there, minding my own business... And then the phone rang.

James Sandoval,
founder and MD of Invizua

Originally published on iMedia Connection on October 13, 2009

To push the digital ad targeting envelope, forget about digital marketing data ownership. The focus must be on data control, argues one industry veteran.

Yes, data ownership and data control are indeed inextricably linked, but it's only when Fortune 1000 and FTSE 100 advertisers (and/or their digital media agency partners) begin to look closely at how they can control the data collected via their rented (i.e., third party) ad management platforms that they realise there's little in the way of efficient incremental value that can be derived from third party data.