The Internet Oldtimers Foundation

BCO DOES TKO WITH OT

Wed, 24 Mar 2010 17:53:22 -0400

By: Richy Glassberg, Leslie Laredo, Lynn Bolger, Adrienne Skinner, and Larry Smith

On occasion, one gets to participate in a seminal event; something that starts small, gets big, and spawns many consequential outcomes. Such was the situation when a crowd of 500 came together to celebrate the First Annual ING Bowling for Breastcancer.org event on February 11, 2010.

Marketing Obsessions with Kevin Lee and Peter Shankman on CMO Mistakes

Tue, 27 Oct 2009 23:36:55 -0400

Kevin Lee,
CEO, Didit

Peter Shankman,
CEO, HARO

Originally published on www.kevinlee.net on October 2, 2009

The Last Mad Man

Tue, 27 Oct 2009 12:40:00 -0400

OT Member Tim McHale,
Editor, Madison Avenue Journal, interviews Keith Reinhard, Co-Founder of Omnicom, Chairman of DDB Worldwide

This is a repost of an excellent article orginially published on Madison Avenue Journal on January 5, 2009.

What If Your CEO Is Right To Be Afraid Of Social Media? (Parts 1 & 2)

Mon, 26 Oct 2009 18:07:38 -0400

Tom Cunniff
VP Director of Interactive Communications and Associate Creative Director, Combe Incorporated

Originally published on Tom's Blog, Consumer Packaged Goods, Outside the Box. on August 17th, 2009

Jeff Bullas recently wrote a smart post: "28 Reasons Why The CEO is Afraid Of Social Media".

I might have titled it "A Few Questionable Reasons Why The CEO is Afraid of Social Media, and A Bunch Of Really Reasonable Ones."

State of the Affiliate Marketing Industry - 2009

Mon, 26 Oct 2009 17:01:56 -0400

Shawn Collins,
Co-Founder, Affiliate Summit

Originally published in Website Magazine on September 23, 2009

The numbers behind the numbers in the performance marketing space.

Many small details combine to make for a successful affiliate program. And they can all be summed up in one tenet for affiliate managers: Ask your affiliates what they want and give it to them.