Architecting a healthy brand requires creativity and a longer-term horizon for measuring success. However, as online advertising becomes increasingly complex to execute and manage, monitoring the pulse of the brand and aligning search marketing goals is more important than ever.
In this informative session at Search Engine Strategies, Thursday, March 20, 2008 we will discuss how an increase in your organic and paid placements affect the overall health of traditional brand metrics.
Brand metrics to be discussed:
- Brand and Ad Awareness
- Message Association
- Brand Favorability
- Purchase Intent
And how can you measure and place a value on these lifts in traditional brand metrics?
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Speakers
