Skip Graham,
Director, Internet Oldtimers Foundation

DM2 Events agrees to 2010 Sponsorship of the OT
DM2 Events, the guys behind the digiday and DPAC events, have signed on to sponsor the Internet Oldtimers again in 2010.  In addition to the sponsorship the Oldtimers will be working with fellow Oldtimer and digiday founder Nick Friese to find new ways that we can work together in coming year.  Thanks Nick!

Sung to the tune of Willie Nelson's "On The Road Again."

Bonnie Halper,
recruiter, sendresume.com and serial entrepreneur

Some day I'm going to write the story of my life, entitled, ‘And Then the Phone Rang.' I can't tell you how many times my life has done an about face while I was sitting there, minding my own business... And then the phone rang.

James Sandoval,
founder and MD of Invizua

Originally published on iMedia Connection on October 13, 2009

To push the digital ad targeting envelope, forget about digital marketing data ownership. The focus must be on data control, argues one industry veteran.

Yes, data ownership and data control are indeed inextricably linked, but it's only when Fortune 1000 and FTSE 100 advertisers (and/or their digital media agency partners) begin to look closely at how they can control the data collected via their rented (i.e., third party) ad management platforms that they realise there's little in the way of efficient incremental value that can be derived from third party data.

Eric Picard,
Director of Advertising Technology Strategy, Microsoft.

Originally printed on iMedia Connection on October 8, 2009.

The topic of "media as a commodity" sparked by a brief debate between Jim Meskauskas and Jeff Minsky on Facebook recently. This discussion resonated with me, as I have written on this topic in the past, and I've flipped back and forth on the issue as I've thought more about it.

Jim Meskaukas,
VP & Director of Online Media, ICON International Inc.

Originally published on iMedia Connection on November 3, 2009.

It's been a long time coming, but advertising agency holding companies are finally getting into the online advertising network space. WPP's purchase of 24/7 RealMedia in 2007 was among the first of a number of movements towards the disintermediation of online ad network media inventory. VivaKi's founding in 2008 and its simultaneous launch of Audience on Demand was another move in this direction, while Havas Digital's Artemis and Lattitud service and products are continuations of the evolution.