Jeff Hirsch, CEO, AudienceScience

Originally published on iMedia Connection on May 3, 2010.

In the constant pursuit of convenience, the various media and technologies that we use daily are now on a path of continuous convergence. TV, phone, the internet, and social networking are, more often than not, integrated processes, and often on a single device.

Skip Graham, Director, Internet Oldtimers Foundation 

OT to host Charging Station & event during Connected Marketing Week in SF - Looking for sponsors
The Internet Oldtimers will be at Connected Marketing Week in SF this year with their ever popular cell phone and laptop charging station.  Over the course of the show literally hundreds of attendees stop by and check their electronics in to be charged.  If you are there please be sure to stop by and say high to your OT admins and possibly even a Member volunteer or two. The OT is also currently looking for sponsors for a private event during the conference. If interested, please contact leigh.morrison@oldtimerslist.com.

Bob Sacco, Co-Founder,  Travel Ad Network

A "go-getter" advertising executive whom started his career early as a junior at University of California at Santa Barbara, Bob formed a first-time competing team in the National Student Advertising Competition that won Region 15 and National honors for the 1983 Maxwell House Coffee campaign.  He later became President of the [University's] Advertizing Club and competed in the Radio Shack 1984 NSAC competition.

Jim Meskauskas,
VP & Dir of Online Media,
ICON International, Inc.

Originally published on iMedia Connection on May 25, 2010.

In an era of downward cost pressures, advertisers are looking for the biggest bang for the littlest buck. Typically, that means going "viral." And typically that means an advertiser asks its agency to make their advertising something that will "go viral."

Eric Picard, Advertising Technology AdvisorAdvertising Platform Engineering, Microsoft

Originally published on iMedia Connection on May 12, 2010.

Recently on the Internet Oldtimers List, someone posted a link to a video mashup where someone had taken a clip from the movie "A Few Good Men" and replaced the famous "You can't handle the truth!" dialogue between Nicholson and Cruise with a farcical semi-humorous debate about demand-side platforms (DSPs). What was interesting about this clip was that its central argument was that DSPs lower the CPM of premium publishers' impressions (with Cruise arguing for the premium publisher and Nicholson arguing for the DSP).