Two New Courses from Laredo Group!

Intelligent Selling of Interactive Advertising - Level III
Teaches additional insights and perspectives for working with different agency and client types. Learn how to sell integrated programs and how media decisions are made and how agencies value site capabilities and audience factors.

New York City - April 14 • June 9 • July 28 • Sept. 15 • Nov. 3 • Dec. 15
Chicago - June 30
Los Angeles - September 23

Intelligent Search Engine Marketing for Professionals - Specialty Course
Agency and marketing staff and executives responsible for any advertising, promotion or marketing programs will learn how search engine marketing fits in the overall digital ecosystem, how it works, and how to optimize its integration into ad and marketing programs.

New York City - June 10 • July 29 • Nov. 4 • Dec. 16
Chicago - July 1
Los Angeles - September 23

Laredo Group
2010 Resource List & Glossary of Interactive Marketing Terms
Request FREE download at www.LaredoGroupTools.com

Interactive Advertising & Media Training Courses
New York, Los Angeles, Chicago
Visit our website for course schedules www.LaredoGroupSeminars.com

Continuing professional development for your team, staff - or yourself, from the tenured industry veterans at Laredo Group. For marketers, media and sales professionals - at every level of management.

- Comprehensive courses teach you how to successfully sell or buy interactive media.
-Learn from tenured industry veterans with real-world experience.
- IAB Approved Training Partner.
-Impartial, product-agnostic curriculum - no sales pitches from vendors!
-Over 26,000 professionals trained.

Register TODAY!
SAVE $$$ with Early-Bird pricing and Multi-Course discounts!
Visit www.LaredoGroupSeminars.com for details.

Intelligent Selling of Interactive Advertising Training Courses

Intelligent Selling of Interactive Advertising - Level I
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course.

Intelligent Selling of Interactive Advertising - Level II
Provides in-depth basic and intermediate "how to" knowledge and sales skills and techniques needed for selling online-only and integrated advertising programs. Learn advanced techniques in digital and integrated sales.

Intelligent Selling of Interactive Advertising - Level III
Teaches additional insights and perspectives for working with different agency and client types. Learn how to sell integrated programs and how media decisions are made and how agencies value site capabilities and audience factors.

Intelligent Planning & Buying of Interactive Media Training Courses

Intelligent Planning & Buying of Interactive Media - Level I
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to IMPROVe your knowledge and skills this is an essential course.

Intelligent Planning & Buying of Interactive Media - Level II
This comprehensive "how to" course provides attendees with the knowledge needed to successfully plan, buy & manage digital media campaigns. Learn how to develop a winning strategy, integrate digital into your media mix, build an effective plan & optimize campaign performance.

Intelligent Search Engine Marketing for Professionals - A Specialty Course - NEW!
Agency and marketing staff and executives responsible for any advertising, promotion or marketing programs will learn how search engine marketing fits in the overall digital ecosystem, how it works, and how to optimize its integration into ad and marketing programs.

Intelligent Research, Measurement & Analytics - A Specialty Course
Teaches the knowledge and skills needed to understand how & what research, measurement & data analytics are used to meet marketing objectives & deliver more effective advertising. Get beyond top-level strategy and basic audience profiling using data for campaign management & optimization.

Intelligent Social Media Marketing - A Specialty Course
Provides the knowledge and insights needed to successfully plan, implement, manage & measure social media marketing efforts, and align social media efforts with objectives. Learn to navigate tools & platforms, assign responsibilities and drive your company's presence & participation.

How to Build and Manage a Digital Agency or Division - An Executive Course
This course provides agency executives and senior managers with in-depth information on how to successfully expand your services to include digital capabilities. In this course you will learn about the similarities, differences and nuances relating to digital staffing, processes, technology, culture, and economics.

Clients demand integrated services from their agencies, and this course will empower you with the knowledge required to create and execute a plan to develop or expand your digital capability and transform your traditional agency into a truly integrated agency.

Visit www.LaredoGroupSeminars.com for detailed course descriptions & outlines, agendas, and pricing.